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We’re here to demystify marketing…the sky is the limit

Identifying your target market

Identifying your target market

Who’s your target market? What’s your strategy for getting your message in front of your target market? Do you even have a strategy (or a target market?). In business, being clear on who your target market is, having a description of your absolutely ideal client, is...

Knowing your numbers

Knowing your numbers

I was sad to leave ActionCOACH, my previous employer, as it provided me with such an amazing learning opportunity. I may not have been a coach, but when you get as much exposure to coaches, seminars, conferences and workshops as I did over the past few years, there’d...

I am a Coronavirus Phoenix

I am a Coronavirus Phoenix

I lost my job during the Pandemic. I refuse to see myself as a Covid Victim, however. Instead, I am a Coronavirus Phoenix, being given a great opportunity to re-connect with what I want to do and get out there and do it. This story is one of re-birth, as I re-start my...