Choose the marketing support that suits your business, and your budget.
Good marketing isn’t about doing loads of different marketing things. It’s about getting the fundamentals right so you can make informed decisions about the right marketing for you and your business.
That’s the approach I use with everyone I work with. But I also know that not every small business has the same marketing budget. And I don’t think that should mean you can’t get access to knowledge and guidance that will help you make better marketing decisions.
So I’ve created different ways for you to work with me.
At one end, you can bring me into your business to work with you (and your team if you have one): we’ll get clear on your strategy and I’ll mentor you through delivering it.
At the other end, you can dip your toe in the water, and work through one specific area yourself with my guided training and support.
The marketing principles are the same. What changes is how much of the work you do yourself, how closely I work with you and your business, and the level of investment involved.
STRATEGIC MARKETING PARTNER
£6,000 per year
Me, in your corner making sure that marketing in your business stays focused on what you’re actually trying to achieve.
We’ll start by getting properly under the skin of your business: your goals, your customers, your offer and what’s happening with your marketing now. Once we’ve got that we can create your marketing strategy, agree what needs to happen, understand who in your business is responsible for what, and work exactly how we’re going to work together.
And then I’ll be there for you, helping you move your marketing forward.
I’ll mentor you, and anyone else in our business who’s responsible for delivering your marketing. I’ll be there to review work, make recommendations, help you work through challenges and opportunities, and make sure your day-to-day marketing doesn’t lose sight of the bigger picture.
Every business is different, so we’ll agree a meeting and support structure that works for yours.
Think of me as your strategic marketing partner; helping you work out what to do, supporting the people doing it, and keeping everyone headed in the same direction.
Book a call to have a no-obligation chat and see if this is the right support for you.
MARKETING FOCUS
£33 – 5 Day Audio Programme
Want to get better at marketing your business, but don’t know quite where to start?
Marketing Focus is a series of short, practical programmes that help you get to grips with one important area of your marketing at a time.
Over five days, I’ll guide you through the topic in small, manageable chunks, with daily audio training, written summaries and practical exercices to help you apply what you’re learning to your own business.
It’s designed to let you dip your toe in the water of different marketing strategies and tactics, giving you the knowledge and guidance, working through it yourself, when it’s convenient for you.
Start small. Focus on one thing. Start making better marketing decisions.
MARKETING CLARITY
£750 – Half Day 1:1 Workshop
Does marketing feel a bit like a dark art? You know you’ve got to do it (everyon tells you you’ve got to do it!), but you’re not sure what you should be doing or why. You’ve tried stuff that other people have done, but you don’t know if you’re doing it properly, and you’re spending more time than you want to getting fewer results than you hoped for.
It all comes back to your fundamentals!
Once you’ve got a proper grip on your fundamentals – your goals, target market, product offer and price, every marketing decision becomes easier.
Marketing Clarity is the half day strategic workshop that gets under the skin of your business and nails these fundamentals. Together, we’ll work through the foundations that should drive all your marketing decisions – what you’re trying to achieve, who you really want to work with, what you’re selling and why people should choose you.
We’ll look at what’s happening in your business right now, challenge assumptions and untangle all the things that have been making your marketing feel confusing or overwhelming.
You’ll come away with your marketing fundamentals clearly defined, and a strategic output that captures everything we’ve uncovered.
Most importantly, you’ll have the clarity and confidence to make better decisions about what marketing to do. You won’t have to blindly copy what other businesses are doing or jump on the next tactic somebody tells you that you should be doing.
Get the fundamentals right. Then you can confidently start making marketing decisions that are right for your business.
LESS HASSLE, MORE CLIENTS
£1,194 – 12 Week Online Programme
Want to feel confident about your marketing decisions, and be able to do marketing that works, without spending thousands of pounds, or hours, becoming an expert in every single area?
Less Hassle, More Clients is my 12-week guided programme that’s designed to give you enough knowledge, tools and support to be able to work out what good marketing looks like for your business, and start putting it into practice.
It all starts with the fundamentals.
Using a combination of online training sessions, brainstorming conversations and step-by-step workbooks, I’ll help you work through your goals, target market, product offer and pricing, so that you can establish the foundations for your own business. Because once you’ve got those nailed, it becomes so much easier to work out what your marketing needs to say, who you’re saying it to, and where you need to be saying it.
Then we’ll look at some of the marketing tactics that work well for lots of small businesses (networking, social media and email). We’ll look at some top tips that you might not even have known about, and crucially we’ll look at how to approach them based on your business fundamentals. You’ll understand how to do things the right way for your own business, to get the results you want, rather than copying what other people are doing and hoping for the best.
You’ll get practical training, workbooks to help you clarify your thinking, recordings and transcripts to refer back to, and regular input from me. I’ll check in with you, look at some of your work and challenge your thinking when I believe you can take it further.
So yes, you’ll be doing the work on your business, but you won’t be left to sort it out all on your own.
By the end of the 12 weeks, you’ll have the foundations in place, and a much clearer understanding of what marketing to do, what you need to say, and how to make it work for your business.
MARKETING DIRECTION
£750
You’ve got your marketing fundamentals nailed. You’ve got the clarity and confidence to make better marketing decisions for your business. But that doesn’t mean you’ve magically become an expert marketer overnight.
Marketing Direction is the next natural step after Marketing Clarity. I’ll take all the work we did on the fundamentals, and use my 30 years of marketing knowledge and experience to create a bespoke marketing manual for putting everything into practice in your business.
From taking people from never having heard of you, to wanting to buy from you to the steps you can then take to keep them and turn them into raving fans.
I’ll take the information we uncovered in your Clarity session, and expand on it, creating messages you can use to communicate, outlining the channels and tactics that make sense for your business, and giving you the low down on how to approach them in a way that’s right for your target market, your goals and your offer.
I’ll also make recommendations based on what’s realistic. Given the time, budget and resource you have available, and the goals you have for your business, what’s best to do yourself? What should you consider outsourcing? What are the key priorities to focus on first?
You’ll get clear next steps, with reasoning behind those recommendations, so you know what to do, why to do it and how to make it happen. And you’ll get two follow-up check-in sessions so you can ask any additional questions, sense check what’s happening and be supported as you start this marketing journey.
Marketing Direction is only available following a Marketing Clarity Workshop (you can’t design a route if you don’t know where you’re supposed to be going!). Marketing Clarity + Marketing Direction can be booked together for £1,500.
Get clear first. Then turn that clarity into action.
MARKETING MOMENTUM
£500 per quarter
You know what you need to do. The problem is actually getting it done!
It’s so easy to leave a workshop or a programme full of good intentions, only for client work, emails, admin and life to take over and eat up your time. Before you know it, marketing has slipped down the list again. Even if you’re not quiet yet, you soon will be.
Marketing Momentum is designed specifically to stop that happening.
It’s a group programme that runs on a quarterly rhythm. Over 90 days, we’ll focus on the marketing priorities already identified and keep you moving forward. We’ll meet online every week to review what you’re working on and what results you’re getting, work through any problems, make decisions about what needs to happen next and, most importantly, keep you accountable for actually doing it!
There’ll also be focused training and guidance where it’s useful, so if there’s something you need to understand better in order to move forward, I’ll help you with that too.
To ensure that everyone gets enough of my attention, and plenty of opportunity to input and be heard, groups are kept to a maximum of 6 people.
This isn’t about creating another marketing strategy, or adding more things to your list. It’s about taking action on what you’ve already decided to do, keeping you focused and building momentum.
You know what action you need to take, and why. Now let’s make sure it gets done.
CLARITY CALL
£150
Got a specific marketing question, problem or idea that you need to get your head around?
Sometimes you don’t need a workshop, a programme or an ongoing relationship. You just need an experienced marketer to look at something with you, ask the right questions and help you work out what to do next.
A Clarity Call gives you an hour of my undivided attention to focus on whatever marketing challenge is getting in your way.
Bring me the thing you’re stuck on, the idea you’re not sure about, or the decision you keep going round in circles over. We’ll talk it through. I’ll challenge your thinking if needed, give you practical advice, help you with creative ideas, and make recommendations based on what you’re doing in your business.
One hour. One marketing challenge. Clarity on your next step.