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We’re here to demystify marketing…the sky is the limit

Why hire a copywriter?

Why hire a copywriter?

Everyone can pick up a pen and write. But do you have the time to write well? And do you know what to write that will make your customers act? If not, you need a copywriter. What’s a copywriter I hear you ask? Often confused with someone who registers copyright, a...

Do you really need new customers?

Do you really need new customers?

In business there’s a sense that we constantly need to be winning new clients.  More clients means more revenue. At the same time, so many business owners hate the idea of selling, or of being a salesperson. Marketing is often seen as the way to get inbound enquiries...

My Top 5 Marketing Tactics for Small Businesses

My Top 5 Marketing Tactics for Small Businesses

If you’re a small business owner, you probably want to do marketing but don’t have much of a budget to spend on it.  And you’re probably brilliant at the thing you’ve set your business up to do, but you have zero training in marketing. It’s a challenge for you to...

Be x Do x Have OR How to set New Year Resolutions you can stick to

Be x Do x Have OR How to set New Year Resolutions you can stick to

Happy New Year! If you’ve ever read any self help books, employed the services of a coach, or done an NLP course, the chances are you’ll have come across the formula for success: Be x Do = Have. I was thinking about this when I was out running and listening to “You...

Top Tips For Your 2021 Marketing Planning

Top Tips For Your 2021 Marketing Planning

  There are various major planning times for people in business, but December is one of my favourites.  I do like a plan based around a calendar year.  There’s a lot to be said for being rested and full of energy to start implementing your plan when you get back...

How much marketing are you doing right now?

How much marketing are you doing right now?

It’s been a very strange year.  I don’t think that anyone will disagree with that statement.  Lots of businesses have taken a hit financially, whilst others have seen a huge upsurge in orders, depending upon their product, service or sector. What is true for all of...

Identifying your target market

Identifying your target market

Who’s your target market? What’s your strategy for getting your message in front of your target market? Do you even have a strategy (or a target market?). In business, being clear on who your target market is, having a description of your absolutely ideal client, is...

Knowing your numbers

Knowing your numbers

I was sad to leave ActionCOACH, my previous employer, as it provided me with such an amazing learning opportunity. I may not have been a coach, but when you get as much exposure to coaches, seminars, conferences and workshops as I did over the past few years, there’d...

I am a Coronavirus Phoenix

I am a Coronavirus Phoenix

I lost my job during the Pandemic. I refuse to see myself as a Covid Victim, however. Instead, I am a Coronavirus Phoenix, being given a great opportunity to re-connect with what I want to do and get out there and do it. This story is one of re-birth, as I re-start my...

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