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We’re here to demystify marketing…the sky is the limit

What do marketing and weddings have in common?  PLANNING!!!

What do marketing and weddings have in common? PLANNING!!!

Let me hear you sing it out loud! Planning ahead, planning ahead, ooh, ooh, ooh, ooh, planning aheeeeaaaaad! I started off not sure why I was singing Planning Ahead to myself to a slightly out of key Bee Gee style song, but then I realised.  Not only are there the...

Are You Losing Money In Your Business?

Are You Losing Money In Your Business?

Do you think of Marketing as a Cost or as an Investment? If you’re a start up, a one man band or the owner of a small business, the chances are that you have to keep a very close eye on how much money is going out of the business, as well as how much is coming in. It...

Why hire a copywriter?

Why hire a copywriter?

Everyone can pick up a pen and write. But do you have the time to write well? And do you know what to write that will make your customers act? If not, you need a copywriter. What’s a copywriter I hear you ask? Often confused with someone who registers copyright, a...

Do you really need new customers?

Do you really need new customers?

In business there’s a sense that we constantly need to be winning new clients.  More clients means more revenue. At the same time, so many business owners hate the idea of selling, or of being a salesperson. Marketing is often seen as the way to get inbound enquiries...

My Top 5 Marketing Tactics for Small Businesses

My Top 5 Marketing Tactics for Small Businesses

If you’re a small business owner, you probably want to do marketing but don’t have much of a budget to spend on it.  And you’re probably brilliant at the thing you’ve set your business up to do, but you have zero training in marketing. It’s a challenge for you to...

Be x Do x Have OR How to set New Year Resolutions you can stick to

Be x Do x Have OR How to set New Year Resolutions you can stick to

Happy New Year! If you’ve ever read any self help books, employed the services of a coach, or done an NLP course, the chances are you’ll have come across the formula for success: Be x Do = Have. I was thinking about this when I was out running and listening to “You...

Top Tips For Your 2021 Marketing Planning

Top Tips For Your 2021 Marketing Planning

  There are various major planning times for people in business, but December is one of my favourites.  I do like a plan based around a calendar year.  There’s a lot to be said for being rested and full of energy to start implementing your plan when you get back...

How much marketing are you doing right now?

How much marketing are you doing right now?

It’s been a very strange year.  I don’t think that anyone will disagree with that statement.  Lots of businesses have taken a hit financially, whilst others have seen a huge upsurge in orders, depending upon their product, service or sector. What is true for all of...

Identifying your target market

Identifying your target market

Who’s your target market? What’s your strategy for getting your message in front of your target market? Do you even have a strategy (or a target market?). In business, being clear on who your target market is, having a description of your absolutely ideal client, is...

Knowing your numbers

Knowing your numbers

I was sad to leave ActionCOACH, my previous employer, as it provided me with such an amazing learning opportunity. I may not have been a coach, but when you get as much exposure to coaches, seminars, conferences and workshops as I did over the past few years, there’d...

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