Blog

I bang on about marketing not being rocket science ALL the time. But it’s probably important to clarify that when I say that I don’t mean that marketing isn’t a discipline worthy of respect. It very much is. What I do mean, however, in the context of running your own...

Do you know that webinars are an absolutely fantastic marketing tactic if you want to get people in to your sales funnel If you didn’t.  Trust me.  They are! Have you ever thought about running one yourself, but been put off because you just didn’t know where to...

Let me hear you sing it out loud! Planning ahead, planning ahead, ooh, ooh, ooh, ooh, planning aheeeeaaaaad! I started off not sure why I was singing Planning Ahead to myself to a slightly out of key Bee Gee style song, but then I realised.  Not only are there the...

Do you think of Marketing as a Cost or as an Investment? If you’re a start up, a one man band or the owner of a small business, the chances are that you have to keep a very close eye on how much money is going out of the business, as well as how much is coming in. It...

Everyone can pick up a pen and write. But do you have the time to write well? And do you know what to write that will make your customers act? If not, you need a copywriter. What’s a copywriter I hear you ask? Often confused with someone who registers copyright, a...

In business there’s a sense that we constantly need to be winning new clients.  More clients means more revenue. At the same time, so many business owners hate the idea of selling, or of being a salesperson. Marketing is often seen as the way to get inbound enquiries...

If you’re a small business owner, you probably want to do marketing but don’t have much of a budget to spend on it.  And you’re probably brilliant at the thing you’ve set your business up to do, but you have zero training in marketing. It’s a challenge for you to...

I was invited to speak at an event recently, which was a great opportunity to share my passion for small business marketing with a wider audience. It got me reminiscing about the first time I ever presented in my capacity as owner of ZHR Marketing. It was the first...

Happy New Year! If you’ve ever read any self help books, employed the services of a coach, or done an NLP course, the chances are you’ll have come across the formula for success: Be x Do = Have. I was thinking about this when I was out running and listening to “You...

  There are various major planning times for people in business, but December is one of my favourites.  I do like a plan based around a calendar year.  There’s a lot to be said for being rested and full of energy to start implementing your plan when you get back...

The 7Ps of marketing – the fundamental elements that every small business owner should know to be able to do marketing effectively

It’s been a very strange year.  I don’t think that anyone will disagree with that statement.  Lots of businesses have taken a hit financially, whilst others have seen a huge upsurge in orders, depending upon their product, service or sector. What is true for all of...