by Zoë Russell | Dec 17, 2020 | Events
What’s it about? This series of webinars is designed to help you make marketing work for you in your business. Our January webinar is a rerun for those who couldn’t make it in December – it focuses on getting the small business owner ready for 2021 with a...
by Zoë Russell | Dec 1, 2020 | Blog
There are various major planning times for people in business, but December is one of my favourites. I do like a plan based around a calendar year. There’s a lot to be said for being rested and full of energy to start implementing your plan when you get back...
by Zoë Russell | Nov 13, 2020 | Blog
Despite popular belief, Marketing is about much, much more than just how you promote to the people you want to buy from you. Marketing pervades just about every area of your business in one way or another. Those areas are known “in the trade” as The 7Ps of Marketing....
by Zoë Russell | Oct 7, 2020 | Blog
It’s been a very strange year. I don’t think that anyone will disagree with that statement. Lots of businesses have taken a hit financially, whilst others have seen a huge upsurge in orders, depending upon their product, service or sector. What is true for all of...
by Zoë Russell | Sep 1, 2020 | Blog
Who’s your target market? What’s your strategy for getting your message in front of your target market? Do you even have a strategy (or a target market?). In business, being clear on who your target market is, having a description of your absolutely ideal client, is...
