I bang on about marketing not being rocket science ALL the time. But it’s probably important to clarify that when I say that I don’t mean that marketing isn’t a discipline worthy of respect. It very much is. What I do mean, however, in the context of running your own...
Do you know that webinars are an absolutely fantastic marketing tactic if you want to get people in to your sales funnel If you didn’t. Trust me. They are! Have you ever thought about running one yourself, but been put off because you just didn’t know where to...
Let me hear you sing it out loud! Planning ahead, planning ahead, ooh, ooh, ooh, ooh, planning aheeeeaaaaad! I started off not sure why I was singing Planning Ahead to myself to a slightly out of key Bee Gee style song, but then I realised. Not only are there the...
Do you think of Marketing as a Cost or as an Investment? If you’re a start up, a one man band or the owner of a small business, the chances are that you have to keep a very close eye on how much money is going out of the business, as well as how much is coming in. It...
Everyone can pick up a pen and write. But do you have the time to write well? And do you know what to write that will make your customers act? If not, you need a copywriter. What’s a copywriter I hear you ask? Often confused with someone who registers copyright, a...
In business there’s a sense that we constantly need to be winning new clients. More clients means more revenue. At the same time, so many business owners hate the idea of selling, or of being a salesperson. Marketing is often seen as the way to get inbound enquiries...
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