by Zoë Russell | Apr 14, 2021 | Blog
In business there’s a sense that we constantly need to be winning new clients. More clients means more revenue. At the same time, so many business owners hate the idea of selling, or of being a salesperson. Marketing is often seen as the way to get inbound enquiries...
by Zoë Russell | Apr 1, 2021 | Blog
If you’re a small business owner, you probably want to do marketing but don’t have much of a budget to spend on it. And you’re probably brilliant at the thing you’ve set your business up to do, but you have zero training in marketing. It’s a challenge for you to...
by Zoë Russell | Mar 11, 2021 | Blog
I was invited to speak at an event recently, which was a great opportunity to share my passion for small business marketing with a wider audience. It got me reminiscing about the first time I ever presented in my capacity as owner of ZHR Marketing. It was the first...
by Zoë Russell | Jan 4, 2021 | Blog
Happy New Year! If you’ve ever read any self help books, employed the services of a coach, or done an NLP course, the chances are you’ll have come across the formula for success: Be x Do = Have. I was thinking about this when I was out running and listening to “You...
by Zoë Russell | Dec 1, 2020 | Blog
There are various major planning times for people in business, but December is one of my favourites. I do like a plan based around a calendar year. There’s a lot to be said for being rested and full of energy to start implementing your plan when you get back...
by Zoë Russell | Nov 13, 2020 | Blog
Despite popular belief, Marketing is about much, much more than just how you promote to the people you want to buy from you. Marketing pervades just about every area of your business in one way or another. Those areas are known “in the trade” as The 7Ps of Marketing....
