by Zoë Russell | Jun 16, 2021 | Events
Promoting your business can be challenging. How do you know what promotional tactics to use to get the results that you want? You might have seen other businesses do great things, but how do you work out whether the same thing will work for you? What other options...
by Zoë Russell | Jun 8, 2021 | Blog
Do you think of Marketing as a Cost or as an Investment? If you’re a start up, a one man band or the owner of a small business, the chances are that you have to keep a very close eye on how much money is going out of the business, as well as how much is coming in. It...
by Zoë Russell | Apr 27, 2021 | Blog
Everyone can pick up a pen and write. But do you have the time to write well? And do you know what to write that will make your customers act? If not, you need a copywriter. What’s a copywriter I hear you ask? Often confused with someone who registers copyright, a...
by Zoë Russell | Apr 14, 2021 | Blog
In business there’s a sense that we constantly need to be winning new clients. More clients means more revenue. At the same time, so many business owners hate the idea of selling, or of being a salesperson. Marketing is often seen as the way to get inbound enquiries...
by Zoë Russell | Apr 1, 2021 | Blog
If you’re a small business owner, you probably want to do marketing but don’t have much of a budget to spend on it. And you’re probably brilliant at the thing you’ve set your business up to do, but you have zero training in marketing. It’s a challenge for you to...
